In an effort to be as transparent and clear as possible about the effort and the use of the money involved, a list of questions and answers has been provided below.

What is the contest and who runs it?

Refresheverything.com is a contest run by Pepsi. They are giving away 1.25 million dollars every month in 2011 in the form of 32 grants to those individuals or groups that receive the most votes online in the contest each month. While it is obviously an opportunity to promote Pepsi in a unique alternative to traditional advertising, it a huge opportunity for communities to benefit from these grants.

Who is applying for the grant?

Jewish Community Action is applying as the fiscal agent and supporter for NCRC, Northside Community Reinvestment Coalition, which does doorknocking and foreclosure prevention work in north Minneapolis.

Who is Refresh The Northside?

Refresh the Northside is simply a website and online effort to rally northsiders in support of organizations in online voting contest (currently focused on refresheverything.com). It is run by Ariah Fine, who maintains InsideNorthside.org as well.